News and press releases

This year, we have been celebrating 20 years of Lely Discovery, and we have reached another milestone with the assembly of the 2,000th Discovery Scraper.

Lely North America, a leader in dairy robotics and automation, is pleased to announce the appointment of Scott VanGrouw as President. VanGrouw brings more than two decades of experience in agriculture, sales and distribution strategy to the organization. With a reputation as a visionary leader, VanGrouw has a proven track record in building high performing teams that consistently deliver results.

Maassluis, 24 June 2025 – Today at the Future Farm Days, Lely proudly launched three exciting solutions. Both Astronaut A5 Next and Astronaut Max build on the success of the Astronaut A5 milking robot. Next to that, Lely Hub was introduced: an essential data safety device for farmers. These solutions are designed to meet the evolving needs of modern dairy farming, with a strong focus on improving animal welfare and farmer prosperity. Lely is proud to take the next step towards the realisation of the Farm of the Future. 

The Board of Directors for Lely North America announced today that after 18 years in various leadership roles, including the past 6 years as President & Managing Director, Chad Huyser will step down and pursue other opportunities outside of the organization.

Maassluis, September 10, 2024 - Today, Lely introduces Zeta: a revolutionary concept based on a strong vision for the future. By using cameras, LED lighting, Artificial Intelligence and smart algorithms, Zeta enables farmers to collect even more data to further improve animal welfare and farmer prosperity. With this visionary concept, Lely opens a new era in monitoring cows and barn operation.

Maassluis, September 10, 2024 – Lely launches the revolutionary Juno Max: the first truly autonomous feed pusher for large-scale farms that takes feed pushing to the next level. Juno Max is designed to push feed quickly, smartly and efficiently, in multiple barns and feeding alleys. The newly designed free navigation system and obstacle detection ensure it can always accomplish its task: efficient feed pushing for large-scale farms.

Maassluis, September 10, 2024 - Today Lely proudly introduces the sand flush, a unique accessory that makes Discovery Collector manure robots suitable for barns with sand bedding. As sand is a commonly used bedding material in barns worldwide, this is the ultimate addition to the Discovery portfolio. With the introduction of the sand flush, Lely now offers a manure solution for almost every dairy farm.

Merchtem, 29 August 2024 - Today the first Lely Orbiter in Belgium was launched at Bart Vanderstraeten and Marijke d'Hertefelt in Merchtem, Flemish Brabant. This makes them the first dairy farm outside the Netherlands to produce high-quality dairy products on the farm with the Orbiter. The Koeweidehof's fresh dairy will be marketed exclusively to the Belgian market under the ‘Oh!Lait’ label, which is also launched today.

Today Lely announced that its CFO Ronald Eikelenboom will pursue his career outside of Lely after ten years at the Dutch robotics manufacturer.